A comprehensive overview of professional communications—its history, the role of technology, ethics and responsibilities, the economic foundations of the communications industry, and a chance to determine where students’ interests lie.
Engaging, learn-by-doing projects help students gain mastery of workplace communications skills as they explore:
- communications careers
- putting technology to work in oral, written, and digital presentations
- purposes and ethics of professional communications
- effective interpersonal communication
- productive group interactions and problem solving
- understanding purpose, audience, and occasion
- finding and evaluating sources
Teacher Materials
- Teacher Wraparound Edition includes teaching and pacing suggestions, strategies for differentiating instruction, cross-curricular activities—even includes activities for the substitute teacher.
- Teacher Resource with blackline masters of related activities and assessment for each chapter.
- Exam View® software that allows teachers to generate and score tests.